Paris, 1971. Early morning, disheveled flat. A young couple awakens. He immediately turns on the radio which is blaring news about Palestine. She'll have none of that. They argue. She puts the coffee on. He shaves. They shout. He splashes Schick over his visage. She loves the smell. All is calm. It's love all over again thanks to the healing power of aftershave.
This mini-drama buried in an advert (political overtones and all) was directed by none other than Jean-Luc Godard and Jean-Pierre Gorin, who at the time had signed a lucrative deal with the Dupuy-Compton ad agency. As long as they proposed one idea a month, and shot one of those ideas each year, they'd get paid. For the Schick ad, they requested a budget for about a week's worth of shooting, but completed the entire advert in half a day. Doesn't sound very Maoist (or Marxist) to me.....
Regardless, enjoy what is no doubt one of Godard's shortest works -- think Une Femme est une Femme meets Pierrot le Fou in just under sixty seconds.
Enjoy! (Crossposted to my Tumblr page.)